the home away from home

Sweden Arena is a versatile platform for Sweden during the Olympic Summer and Winter Games. Get close to the Olympic experience with us!

Swedish Olympians, Swedish fans, and fans of Sweden

Partnering with Sweden Arena is an opportunity for your brand to join the Swedish Olympic Committee's network and the Olympic family!

Invite your guests to events and medal celebrations, meet-and-greets with Olympians, and engage visitors with exhibitions, talks, and activities. Attend or host seminars on current issues and use this platform to connect with your audience in a unique Olympic setting.

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A versatile platform

MILANO CORTINA 2026

A fan zone

At the Olympic Games in Milano Cortina, Sweden Arena will be placed in downtown Milan and will be open to the general public. Will we see you there?

PARIS 2024

AN Olympic hub

At the Paris Olympic Games, Sweden Arena was bursting with medals, celebrations, press conferences, events, and formal and informal meetings in the Olympic spirit of friendship.

BEIJING 2022

A digital space

During the Beijing Olympic Games in 2022, we set up Sweden Arena at home and went fully digital. We held seminars and hosted our Swedish Olympians and medalists Nils Van Der Poel, Team Hasselborg, Team Edin, Maja Dahlqvist, partners and more.

TOKYO 2021

A close-up experience

The 2020 games in Tokyo were postponed until July 2021 as a result of the COVID-19 pandemic. In Sweden Arena we created a safe and friendly space for athletes and partners alike.

PYEONGCHANG 2018

a part of the Olympic experience

Together with our partners, we created a vibrant environment for Swedish companies and brands that wanted to be connected with the Olympic movement. Guests could try biathlon, table hockey, and mingle with Swedish Olympians in our fan zone, and we staged daily events with media, royalty, Olympians, and other dignitaries.

Become a partner

  • Official partner, supplier partner or concept partner? Interested in joining us? Let’s talk!

  • We are now welcoming partners to join us in LA in 2028. Interested in learning more? Get in touch!