Los Angeles, 2028

In 2028, the Olympic Summer Games head to Los Angeles. At the centre of this vibrant celebration, Sweden will have a home of its own: Sweden Arena.

Located in a prime spot in LA, Sweden Arena will be a welcoming space for athletes, Swedish fans, and fans of Sweden. Sweden Arena offers brand exposure on-site in Los Angeles and online in Sweden. With strategic promotion and powerful storytelling, your brand can amplify its presence and connect with audiences alongside heartwarming, pulse-raising and awe-inspiring Olympic events.

SWEDEN ARENA

Sweden Arena lets companies connect with global and local audiences. As a partner, you’ll join a strong network across sport, business, and culture, with tailored opportunities for brand exposure, events, and engagement built on Swedish values like quality, innovation, and sustainability.

Why partner with sweden arena?

Reach a high-value audience of international visitors, Swedish guests, media, key decision-makers and an engaged digital audience.

  • Boost brand visibility in a distinctive Olympic setting.

  • Join the Swedish Olympic story that resonates with global digital audiences and is actively sought out through organic search and engagement.

  • Host exclusive experiences for clients, teams, or partners.

  • Generate standout content for your digital and social channels.

  • Associate your brand with core Swedish values: quality, innovation, and sustainability.

partner benefits

UNIQUE ACCESS

  • Join key media moments, official receptions, and athlete interviews. Your brand will be positioned alongside top-tier Olympic coverage and included in high-profile gatherings attended by stakeholders, dignitaries, and journalists.

  • Gain high-visibility exposure through physical presence and digital platforms. Your brand will be showcased to athletes, media, VIPs, and fans, amplified through social media, live streams, and partner content.

BRAND EXPOSURE

  • Utilise dynamic areas to host exclusive product launches, brand activations, or immersive experiences. These curated spaces provide direct engagement with your invited guests in a unique Olympic setting.

Activation spaces

  • Become part of a unique network of businesses, decision-makers, and influencers across Sweden and beyond. Build valuable connections that extend far beyond the Olympic Games, opening doors to new collaborations, markets, and long-term growth.

BUSINESS network

  • Host tailored events that reflect your brand’s goals—whether it's industry roundtables, themed networking sessions, or thought-leadership seminars.

Custom events

Get in touch to explore tailored partnership opportunities

the National Network for Brand Sweden

The Swedish Olympic Committee is part of the national council, commissioned by the Swedish government, that has developed a new strategy to strengthen Sweden's position and image. The Council brings together leading players such as IKEA, Volvo Group, Spotify, Business Sweden and the Swedish Institute - together with the Swedish Olympic Committee.

- I am proud that the SOC is part of this work. Sport is an important area for strengthening Sweden's image both at home and on the international stage, where around five billion people follow the Olympics,’ says Hans von Uthmann, President of the SOC.

Sports have been identified as a key element in enhancing Sweden's positive image and Sweden Arena serves as an ideal platform for enhancing Sweden's brand and promoting a positive, strong, and sustainable image of the country globally.

DIGITAL IMPACT FOR THE AUDIENCE back HOME

As showcased during the Paris Olympics major Swedish successes are not limited to stadiums and arenas. During the Games, we also saw outstanding results on social media. Among 206 National Olympic Committees, Sweden ranked 4th in TikTok engagement, delivering inspiring content to our followers and creating strong value for our partners.

  • The Swedish Olympic Committee’s TikTok account, @sweolympic, ranked 4th in engagement out of 206 NOCs.

  • Content tagged #swedenarena made 7,074,303 (and counting) impressions in social media.

  • 280,089 engagements made with social media content tagged #swedenarena.

ways to partner

Explore our partnership tiers and opportunities in LA28.

  • Limited number of partners.

    Activation or exhibition space on-site.

    Event possibilities, general access, official reception invitations, association and communication rights, logo visibility in the arena, online presence, and social media exposure.

  • Limited number of partners.

    Activation or exhibition space on-site.

    Event possibilities, general access to the arena for a set number of people, official reception invitations, association and communication rights, logo visibility, and online presence.

  • The number of partners is based on need

    Part of creating the visitor experience

    General access to the arena, official reception invitations: For 2 people, association and communication rights, visibility and online presence.

  • Limited number of partners.

    Exhibition space, event possibilities, general access to the arena, association and communication rights, logo visibility, and online presence.

Interested in becoming partner?

ways to visit

Private visit

Access: One-day access (opening hours may vary)

Viewing Event: Opportunity to attend a viewing event

Meet & Greet: With legends

Food & Drink Purchases: Available for purchase on-site

Clothing Items: Opportunity to buy items from the Olympic collection

Event Updates: You will be included on the list to receive information about current public events in the arena

How? Tickets for private visits to Sweden Arena will be available for purchase. Subscribe to our newsletter to be the first to know when they are released!