Tokyo, 2021

When you are outside Sweden and you want to arrange this kind of event that will work digitally, manage a medal celebration with short notice and a press conference in the middle of the night. A Supplier with a local office on site is a sustainable way to work, it feels safe to plan this together with CT Group.

On Friday, Helena Duplatis arrived to Tokyo after spending some time at our pre camp in Foukoka. She flew in just in time to watch Armand Duplantis enter the Athletics arena. One of her first stops where Sweden Arena and a interview with Discovery. Discovery used the balcony and had a good talk with Helena.

Sweden Arena Tokyo has always strived to be the venue for the Olympic family with athletes, leaders, partners, local businesses, media, Swedish fans, and fans of Sweden.

With the help of our partner NeH, we have created a branding concept for Sweden Arena that is held together by recognition, clear branding and profiling on everything from flags to visitor badges. We think sustainable and will reuse many parts for next Sweden Arena. For this planning we have had support from NeH.

After planning and building the arena together with UNIQLO, we are happy to welcome our first Swedish guests from the press and media to our Nation House, Sweden Arena. During this Olympic Games, the Sweden Arena location is in UNIQLO's office with a spectacular view over the Olympic Village, Rainbow Bridge, and Tokyo Bay skyline.