Milano cortina 2026
We are currently working to set up the home away from home for Swedish Olympians, Swedish fans and fans of Sweden in Milano.
welcome all fans of sweden
We are thrilled to share that we are actively working to open Sweden Arena to everyone in Milano Cortina 2026.
Due to global safety concerns and the impact of the pandemic, Sweden Arena has been closed to the public for the last three Olympics (Tokyo, Beijing, and Paris). We know how much joy this place can bring to Swedish fans and fans of Sweden, and we've truly missed welcoming fans in person. We can't wait to welcome fans to share the energy, excitement, and connection once again.
Stay tuned—more details are coming soon!
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See you in SWEDEN ARENA!
Are you going to be in Milano for the Olympics? Sweden Arena will open to the public at a location in downtown Milano. Get into the Olympic Spirit together with us and other Swedish fans! Sign up for our newsletter to be the first to know when tickets are available.
Get close to the Olympic experience
medal celebrations
Sweden Arena is the place to celebrate Swedish achievements and remarkable accomplishments! When possible, we welcome our Olympians to join us on-site to celebrate! Join our newsletter to be the first to know.
Olympic Collection Shop
Dress like an Olympian! Pop into our shop and pick up some official Olympic gear – perfect for showing your support at the arenas and bringing that unbeatable Olympic spirit back home.
watch the broadcast
Watch sports events on big screens with other fans and invitees and experience the enjoyment of witnessing sporting greatness and historic moments unfold before your eyes, in the Olympic spirit of competition.
meet-and-greet, pep talks & fan rallies
Meet Olympic legends from past Games, gain exclusive insights from the Swedish Olympic Committee’s support team during our inspiring pep talks, and join the excitement at our fan rallies.
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MEET-AND-GREET
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GET CLOSE
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SHOP OFFICIAL COLLECTION
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WATCH THE BROADCASTS
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CELEBRATE
ways to visit
Private visit
Access: One-day access (opening hours may vary)
Viewing Event: Opportunity to attend a viewing event
Meet & Greet: With legends
Food & Drink Purchases: Available for purchase on-site
Clothing Items: Opportunity to buy items from the Olympic collection
Event Updates: You will be included on the list to receive information about current public events in the arena
How? Tickets for private visits to Sweden Arena will be available for purchase. Subscribe to our newsletter to be the first to know when they are released!
Put your brand in the spotlight
Show off your Swedish spirit with pride and team up with a winning crowd in Sweden Arena — where sport, business, and culture collide! Score big with tailor-made brand moments and unforgettable events. Get fans cheering and audiences talking, on-site and online. All powered by Swedish values: quality, innovation, and sustainability.
Why partner with sweden arena?
Reach a high-value audience of international visitors, Swedish guests, media, key decision-makers and an engaged digital audience.
Boost brand visibility in a distinctive Olympic setting.
Join the Swedish Olympic story that resonates with a digital audience and is actively sought out through organic search and engagement.
Host exclusive experiences for clients, teams, or partners.
Generate standout content for your digital and social channels.
Associate your brand with core Swedish values: quality, innovation, and sustainability.
partner benefits
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Join key media moments, official receptions, and athlete interviews. Your brand will be positioned alongside top-tier Olympic coverage and included in high-profile gatherings attended by stakeholders, dignitaries, and journalists.
UNIQUE ACCESS
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Gain high-visibility exposure through physical presence and digital platforms. Your brand will be showcased to athletes, media, VIPs, and fans, amplified through social media, live streams, and partner content.
BRAND EXPOSURE
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Utilise dynamic areas to host exclusive product launches, brand activations, or immersive experiences. These curated spaces provide direct engagement with your invited guests in a unique Olympic setting.
Activation spaces
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Become part of a unique network of businesses, decision-makers, and influencers across Sweden and beyond. Build valuable connections that extend far beyond the Olympic Games, opening doors to new collaborations, markets, and long-term growth.
BUSINESS network
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Host tailored events that reflect your brand’s goals—whether it's industry roundtables, themed networking sessions, or thought-leadership seminars.
Custom events
Get in touch to explore tailored partnership opportunities
DIGITAL IMPACT FOR THE AUDIENCE back HOME
As showcased during the Paris Olympics major Swedish successes are not limited to stadiums and arenas. During the Games, we also saw outstanding results on social media. Among 206 National Olympic Committees, Sweden ranked 4th in TikTok engagement, delivering inspiring content to our followers and creating strong value for our partners.
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The Swedish Olympic Committee’s TikTok account, @sweolympic, ranked 4th in engagement out of 206 NOCs.
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Content tagged #swedenarena made 7,074,303 (and counting) impressions in social media.
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280,089 engagements made with social media content tagged #swedenarena.
ways to partner
Explore our partnership tiers and opportunities in Milano Cortina 2026.
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Large Activation or Exhibition Space
Events: Can organise a full-day event with full access to the arena
General Access: 10 people per day
Official Reception Invitations: For 5 people
Association and Communication Rights: Includes logo association with Sweden Arena
Visibility: Logo displayed in the arena
Online Presence: Articles and visibility on swedenarena.com
Social Media Exposure: Visibility via @sweolympic on SOK's social channels
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Small Activation or Exhibition Space
Events: Can organise a half-day event with full access to the arena
General Access: 5 people per day
Official Reception Invitations: For 2 people
Association and Communication Rights: Includes logo association with Sweden Arena
Visibility: Logo displayed in the arena
Online Presence: Articles and visibility on swedenarena.com
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Number of Partners: Based on need
Role: Part of creating the visitor experience
General Access: 5 people per day
Official Reception Invitations: For 2 people
Association and Communication Rights: Includes logo association with Sweden Arena
Visibility: Logo displayed in the arena
Online Presence: Articles and visibility on swedenarena.com
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Number of Partners: 2
Exhibition Space: 2-5 m² within the concept
Events: Can organise 2 events in all or part of the arena within the concept
General Access: 10 people per day
Association and Communication Rights: Includes logo association within the concept
Visibility: Concept logo displayed in the arena
Online Presence: Articles and visibility related to the concept on swedenarena.com
In short
February 9-22, 2026 in Milano
Open in connection with Swedish competition interests.
Scheduled opening hours. Updates to come.
Tickets will be available for pre-purchase via swedenarena.com or at the door. Updates to come.
Access to the Olympic Shop without an entrance ticket.
Staffed with personnel from SOK, volunteers, partners and Olympians.
Venue Capacity: Up to 250 guests.
Stage & Technology is available for press conferences, viewing events, and lectures.
Partner With Us
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Official partner, supplier partner or concept partner? Interested in joining us? Let’s talk!
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We are now welcoming partners to join us in LA in 2028. Interested in learning more? Get in touch!
a home away from home
