Located in a prime spot in LA, Sweden Arena offers brand exposure on-site in Los Angeles and online in Sweden. Amplify your brand and connect with audiences alongside heartwarming, pulse-raising and awe-inspiring Olympic events.

At the Olympic Games in Milano Cortina, Sweden Arena will be placed in downtown Milan and will be open to the general public. Will we see you there?

At the Paris Olympic Games, Sweden Arena was bursting with medals, celebrations, press conferences, events, and formal and informal meetings in the Olympic spirit of friendship.

During the Beijing Olympic Games in 2022, we set up Sweden Arena at home and went fully digital. We held seminars and hosted our Swedish Olympians and medalists Nils Van Der Poel, Team Hasselborg, Team Edin, Maja Dahlqvist, partners and more.

The 2020 games in Tokyo were postponed until July 2021 as a result of the COVID-19 pandemic. In Sweden Arena we created a safe and friendly space for athletes and partners alike.

Sweden Arena premiered in 2018, at the heart of Nations Village in PyeongChang. Together with our ten partners, we hosted 23,000 visitors​, 5,000 special guests​, 28 press conferences, 14 medal celebrations​, a broadcasting studio, and 32 exclusive partner events.