sweden arena
The home away from home for Swedish Olympians, Swedish fans, and fans of Sweden
Get close to the Olympic experience
Sweden Arena is a versatile platform for Sweden during the Olympic Summer and Winter Games.
Sweden Arena is where fans come together—and where brands shine, both on-site at the Olympics and online in Sweden. With strategic promotion and powerful storytelling, your brand can amplify its presence and resonate with audiences alongside heartwarming, pulse-raising excitement and awe-inspiring Olympic events.
MILANO CORTINA 2026
A fan zone
At the Olympic Games in Milano Cortina, Sweden Arena will be placed in downtown Milano and will be open to the general public.
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A versatile arena
WORLD-CLASS ENGAGEMENT
The Paris Olympics were not only a major success for Sweden in stadiums and arenas, but we also saw outstanding results on social media.
Among 206 National Olympic Committees, the Swedish Olympic Committee account, @sweolympic, ranked 4th in TikTok engagement, delivering inspiring content to our followers and creating strong value for our partners.
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The Swedish Olympic Committee’s TikTok account, @sweolympic, ranked 4th in engagement out of 206 NOCs.
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Content tagged #swedenarena made 7,074,303 (and counting) impressions in social media.
in Sweden arena
Press conferences
Athletes competing at closeby arenas have their press conferences in Sweden Arena. The press conferences are open only to members of the press.
medal celebrations
Sweden Arena is the place to celebrate Swedish achievements and remarkable accomplishments! We welcome and celebrate our Olympians’ performances and dedication.
Official receptions
Sweden Arena hosts representatives from the Swedish government, high dignitaries, the Olympic family, partners and Olympians.
the Olympic family
Sweden Arena is our Nation House and the place where the Swedish Olympic Committee welcomes the Olympic Family.
SOC partner events
In Sweden Arena, partners can create unforgettable memories, elevate their brand, organize private or public events, and offer a unique access to the Olympics for their stakeholders. Interested in becoming a partner? Contact us!
seminars and workshops
Showcases the best of Sweden by hosting seminars in an Olympic setting. Utilize the unique platform to engage and create content to live beyond the Olympic period.
watch the broadcast
Watch sports events on big screens with other invitees and experience the enjoyment of witnessing sporting greatness and historic moments unfold before your eyes, in the Olympic spirit of competition.
meet-and-greet with Olympians
In Sweden Arena, we will host Meet-and-Greets when possible, with legends from previous Olympics.
Join as Partner
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Official partner, supplier partner or concept partner? Interested in joining us? Let’s talk! To learn more about Sweden Arena in Milano/Cortina, read more here.
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We are now welcoming partners to join us in LA in 2028. Interested in learning more? Get in touch!
SWEDEN ARENA
PARTNERS PArIS 2024
MAIN PARTNERS
PARTNERS
PARTNER ORGANIZATIONS
Thanks to everyone who visited us in paris!
Seminars in sweden arena paris, 2024
make the world better through sports
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World Class Veggies is a collaboration between the Swedish Olympic Committee and WWF, the World Wildlife Fund. WWF's food expert and SOK's nutritionist share their knowledge and experience. Swedish Olympians and national team chefs on how to take theory into practice.
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For many Swedish athletes, the economy is the highest bar to jump. The Swedish Olympic athletes are no exception. The socioeconomic situation for the elite athletes is one of SOC´s ( Sweden’s Olympic Association) priorities to increase the support system for a sustainable life.
Top performers in minor sports are forced to risk their finances to compete at an elite level, while some children and young people opt out of sports altogether because their families cannot afford it. “Fritidsbanken” is an important player in this.
This seminar aims to take on the question from a pragmatic perspective and look at the newest findings on how we level the playing field and make sports accessible for everyone on all levels.
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Paris 2024 has committed to organizing the world’s first Olympic and Paralympic Games with a positive contribution to the climate. What is required to meet these ambitions? And how can the sports communities world-wide promote ssustainable transportation, materials, and events?
It’s obvious that sports have the potential and responsibility to create positive change, but how can we work together? KTH Climate Action Centre will moderate a discussion on the climate challenges we face and how to address them, in synergy with the UN Sustainable Development Goals. Goals that the Swedish Olympic Committee has signed up to be involved in fulfilling. -
Paris 2024 is the first Olympics ever to achieve full gender parity, at least in the number of men and women competing. However, there is still a long way to go before we have reached a truly equal world of sports. The Swedish Olympic Committee´s long-term goal is to double the number of female Olympic coaches in 2028 and 2030. In this seminar, we will present the action plan and discuss how to bring more women in sports to leadership positions.