UNIQLO, the Swedish Olympic Committee's clothing supplier since the Tokyo 2020 Olympics has also designed the clothes for the Paris 2024 Olympics. UNIQLO is an important part of Sweden Arena and the Swedish Olympic team.  

In addition to brand presence in the building, Svenska Spel has chosen to use Sweden Arena as a base for its mobile camera team, interviewing all the interesting people. Svenska Spel is also involved in the seminars organized in Sweden Arena.

Endurance Olympians Perseus Karlström, race walking, and Caroline Andersson & Jakob Söderqvist, road cycling, talked to the media about their road to the Olympic Games.

In Sweden Arena, visitors can challenge some of the results of Swedish Olympians in different tests.

Sweden Arena welcomes medalist Jenny Rissveds after winning the bronze medal in mountainbike - what a race! Congratulations Jenny!

Tara Babulfath was historic when winning the bronze medal in judo, the first-ever medal for Team Sweden in the 2024 Olympics, and the first medal ever for Sweden in judo!

And the flag bearers are …Josefin Olsson, sailing, and Peder Fredricson, Equestrian!

Team Sweden's swimmers were greeted by a press corps eager to capture interesting narratives and delve into the swimmers’ routines and motivations.

The entire men’s handball team came to Sweden Arena for a meet-up with the Swedish press corps on site for the Olympics. Our table tennis table came to good use between the interviews!

Boxing is on the schedule today! Olympians Nebil Ibrahim and Agnes Alexiusson met the press and shared their preparations, thoughts coming into this tournament and the challenges they expect to face in the ring.

In a slight drizzle, we welcomed the Women’s handball team to the press conference room, and the media conducted follow-up interviews in the courtyard.

In a seminar hosted by the Swedish Olympic Committee and the Swedish Embassy of France, we looked at the big picture. We explored pragmatic solutions to the pressing question: How can we make sports an inclusive activity for everyone, regardless of their economic background?

Four days before the grand opening ceremony of the XXXIII Olympics in Paris, Sweden Arena had a soft opening, hosting the first press conferences where Swedish athletes met members of Swedish and international press.

Sweden Arena will be the meeting place for Swedish business, media, the sports movement, and the Swedish team in Paris.

We are thrilled to announce that the Mob Hotel has been selected as the home for Sweden Arena 2024.

Sweden Arena together with the Swedish Embassy, the Chamber of Commerce, and Business Sweden organized a presentation for potential partners of Sweden Arena 2024.

On April 4, the French ambassador Etienne de Gonneville opened the doors to his residence and welcomed SOC and a number of Swedish companies.